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TRICIA A. SIRRS |
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Tricia has more than 30 years as a professional marketing communicator, doing everything from strategic planning to product positioning, and political speech writing to website scripting.

She has created and produced multi-media campaigns to position and market such professional groups as the Alberta Medical Association, the Law Society of Alberta, and the Society of Management Accountants. She has also planned and managed special events for the Calgary Stampede, the Olympic Winter Games, and the Calgary Folk Festival, and developed marketing communications for products as wide-ranging as ski hills, supermarket chains, newspapers, SUVs, GPS systems, and cell phone plans.

After decades as a writer, creative director, and agency owner in the advertising business, Tricia segued into advocacy communications, specializing in complex and topical public information pieces. She uses multiple tools to get her clients’ messages to their intended audiences: press releases, speeches, videos, formal/annual reports, “paid” and “earned” media, and issues-based government communications.

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